Overhaul for Ferrero

FERRERO UK has relaunched its retailer-facing website.FERRERO UK has relaunched its retailer-facing website.

The Your Perfect Store site has been revamped in a bid to make it more easy to navigate. Ferrero said the refresh comes as retailers become “increasingly time poor” and make more use of digital channels.

To celebrate the relaunch, Ferrero has been offering retailers the chance to win a bundle of stock from brands including Kinder Cards, Ferrero Rocher Tablets and Thorntons Pearls. Retailers can enter by signing up to the Your Perfect Store newsletter.

Levi Boorer, customer development director at Ferrero UK & Ireland, said the firm revamped the site to place greater focus on “up-to-date information, must-stock products, planograms and regular exclusive offers.”