Cheese recovering

Cathedral City lunch pack
Saputo said on-the-go was recovering.

CHEESE snacking represents a major opportunity for convenience retailers, according to Saputo Dairy UK.

The firm highlighted IRI Total Convenience data for the 52 weeks to 4 September 2021, which revealed the category is worth £49 million in the UK convenience channel.

In response to this demand, Saputo has been focusing on its Cathedral City Adult Snacking portfolio.

Andy Thompson, marketing manager for Cathedral City, said the introduction of Cathedral City Mini 5s in the convenience channel last summer has helped smaller stores to meet consumer demand for take-home cheese snacks.

When it comes to on-the-go, Thompson said Cathedral City Lunch Pack and Cathedral City with Pickle SKUs are within the top three selling adult cheese snacking SKUs in symbol and independents.

He said: “Reflecting the resumption of on the go snacking behaviours, Lunchpack has delivered over 25% volume and 26% value growth in the latest year across the total market.

“With easing of lockdown measures and phased return to workplaces, we’re seeing shoots of recovery for our Cathedral City grab and go snacks, with rate of sale climbing back towards pre-lockdown levels, as high street and travel retail sectors have reopened.”