A generous campaign

Coca-Cola’s ‘Real Magic’ campaign

CHRISTMAS wouldn’t be Christmas without trees indoors, mulled wine outdoors, and Coca-Cola advertising on TV.

This year, Coca-Cola has launched a ‘Real Magic’ Christmas campaign. Airing in the UK from 1 December, Coca-Cola’s new TV advert focuses on shared moments of magic around a festive meal and Coca-Cola.

The campaign also sees Coca-Cola join forces with charity FairShare. An on-pack promotion will offer consumers the chance to ‘win a meal, give a meal’. Running across Original Taste and Coca-Cola Zero Sugar packs, the promotion will offer consumers the chance to win food related vouchers, while also donating meal’s to FareShare.

Manolo Arroyo, global chief marketing officer at The Coca-Cola Company, said: “This is our first Christmas campaign under the new Real Magic brand philosophy for Coca-Cola.”