PLYMOUTH Gin has rolled out more environmentally friendly packaging, eliminating all single-use plastic and reducing the weight of the glass used by 15%.
The packaging change should equate to a 60 tonne reduction of CO2 emissions per year, according to brand owner Pernod Ricard.
Plymouth Gin’s new packs also feature paper labels and the material used for the seal has been altered from PVC to recyclable PET, without changing the bottle shape.
Toni Ingram, global brand director for Plymouth Gin, said: “Consumer research highlighted a love for the iconic ‘sea greeen’ bottle and an opportunity to enhance our Super-Premium, craft credentials.
“We’ve also simplified the messaging on the bottle to communicate the most important messages that resonate with our consumers, such as the fact Plymouth Gin is still hand-crafted and batch-distilled, using 100% Dartmoor water.”
As part of a wider sustainability commitment, Plymouth Gin has also formed a long-term partnership with the Ocean Conservation Trust, in a bid to drive awareness of the need to protect ocean environments.
