STIRLING based gin brand Boë has secures a major listing with Asda.
The deal will see two of Boë Gin’s RTD cans available across the supermarket’s Scottish estate.
Boë flavours available in Asda are Violent Gin and Rose Lemonade, and Passion Fruit Gin with Sicilian Lemonade.
Craig Gibb, Boë Gin head of retail UK for E-commerce and global export, said: “As a business which stands out from the crowd, we pride ourselves on our dedication to flavour innovation, and creating gin combinations our customers want.”
Heather Turnball, Asda’s regional buying manager for Scotland, said: “We are delighted to list the new Boe Gin products to 70 Asda stores across Scotland.
“We trust our customers will love the convenient ready-to-drink aspect of the new cans, as well as having the choice between the violet or passion fruit flavour.”
