CONSUMERS could be in with the chance of winning £20,000 when they pick up a pack of Doritos.
The new on-pack promotion for the brand is running across its Dippers range, which comprises Original, Lightly Salted and Hint of Lime flavours.
To be in with a chance of winning, consumers are invited to share a photo of how they eat their Doritos Dippers on Instagram using the hashtag #nachoyourway. In addition to the £20,000 grand prize, a £200 prize is being distributed every day.
Brand owner PepsiCo is supporting the promotion through digital and social media activity, as well as an ‘influencer’ campaign.
Juliana Macedo, Doritos marketing director at PepsiCo said: “There are 15 million nacho occasions in the UK every year. Last year saw a particular rise in these occasions – up 22% from the year prior.
“Our Doritos Dippers range offers a variety of snacking options – from the standard dipping tortilla chip to the perfect base for a night in nacho table with friends or family.
“With slightly lighter flavours than our standard range, they are perfect to complement dips and nachos with a hint of great flavour. The #nachoyourway promotion aims to raise awareness of this great versatility and inspire the nation to have fun.”