Frozen drink back on these shores
THE Slush Puppie is on its way back to the UK after Vimto struck a deal with the brand’s US owner.
The agreement gives Vimto the rights to manufacture, manage, distribute, and sell Slush Puppie across the UK, Ireland, and Europe.
Nick Yates, commercial director at Vimto Out of Home, said: “We are thrilled to welcome Slush Puppie into the Vimto Out of Home family.
“It is a brand that is extremely well-known in the UK and we are delighted to be able to offer our customers an even wider choice of frozen drinks brands.
“The company has exciting plans to reinvigorate the brand.”
Vimto plans to refresh the brand and give it a new lease of life when it relaunches and bring it to a new generation of slush fans.
Dan Fachner, president and chief executive at brand owner J&J Snack Foods Corp, said: “Given their track record of success within the frozen category, we know Vimto Out of Home is very well positioned to take the Slush Puppie brand to the next level in this market.
“We’re looking forward to seeing big things from this brand and continuing our partnership with Vimto Out of Home.”
The Vimto Out of Home frozen drinks portfolio already includes ICEE which can be found at some of the UK’s biggest cinema chains and theme parks and Starslush which is stocked in over 5,500 outlets across the UK.
