Shaping up for sports

WITH the nation’s eyes on big sports events this summer, Kerry Foods has launched two limited edition ranges into its Strings & Things portfolio.

The new Sportshapes Quirkies and Yollies packs carry quizzes and challenges to help keep kids active.

Marketing and category director, Victoria Southern, said: “With big sporting events taking place this summer, including international football and tennis at Wimbledon, sport will be a topic of conversations in households up and down the country as kids cheer on their favourite stars.

“As part of Strings & Things mission to champion kids’ snacking occasions, the brand’s latest launches will help families get into the spirit and allow retailers to maximise sales during the summer.”

Sportshapes Quirkies feature 16 new Cheeshapes designs including a football, cheering shape and foam finger.