New flavour in cola aisle

PEPSI Max has added lime to its flavour portfolio.

A spokesperson said: “Flavoured cola is growing ahead of other segments, up 6.5% versus last year .

“Sugar free choices are of particular importance, having grown 15.2% in the last two years and Pepsi Max Lime will allow retailers to offer their shoppers even more choice, especially given that lime was voted the number one flavour for refreshment in consumer taste tests.”