DIAGEO has expanded its vodka brand Cîroc with the release of a new citrus flavour in time for summer.
The new limited edition Summer Citrus expression has notes of French grapes, blood orange and lime and has an ABV of 37.5%. Diageo has suggested it is best served with lemonade, soda water or in a cocktail such as the Cîroc Summer Spritz, which comprises soda water, Prosecco and a slice of orange to garnish.
Diageo described the bottle’s colour as “synonymous with summer.” Packs feature the brand’s metallised orb.
Laura Pearce, category marketing director at Diageo GB, said: “Cîroc vodka is renowned for its super-premium quality and diverse portfolio which caters to all celebratory occasions. We are extremely excited about the latest launch, Summer Citrus, as it offers consumers something new just ahead of the summer season. Cîroc Summer Citrus is best served over ice with soda water or lemonade.”
A spokesperson for Cîroc said: “With total value sales of Cîroc up by 28%, the super-premium vodka brand is at the forefront of innovation with the new launch aligned with current and seasonal consumer trends.”
