FLORETTE has added a burst of colour to the salad fixture with the launch of a new Rainbow Crunchy variant.
The new SKU comprises a crunchy assortment of mild leaves, including escarole and radicchio, as well as colourful and crunchy vegetables such as carrot and candy striped beetroot.
Florette Rainbow Crunchy has launched with a charitable on-pack partnership, which will see Florette donate 2p to NHS Charities Together for every pack sold.
Hazel Clark, head of marketing at Florette UK, said: “Even the most enthusiastic salad eaters get stuck in a rut on occasion and make do with basic salads, which, whilst nice enough, aren’t exciting. They need help and inspiration to create food that they will love to eat.”