Chocolate to chew on

drumstick chocolate
Drumstick Chocolate is rolling out nationwide now.

SWIZZELS has added some chocolate to the mix with its latest Drumstick launch.

The first ever Drumstick Chocolate bar is rolling out nationwide in a standard pack format, with Swizzels also planning to release a £1 PMP later this year.

Jeremy Dee, managing director of Swizzels, said the new SKU has “generated a real buzz and proven to have great talkability.”

Swizzels has also launched a new big night in competition, offering retailers the chance to win £100 of stock this spring.

Ten retailers will walk away with a prize. Retailers can enter by purchasing any three of selected British Puds, Choos and Loadsa sharing bags, and texting ‘swizzels’ to 60777. Entries close on 31 March.