SWIZZELS has added some chocolate to the mix with its latest Drumstick launch.
The first ever Drumstick Chocolate bar is rolling out nationwide in a standard pack format, with Swizzels also planning to release a £1 PMP later this year.
Jeremy Dee, managing director of Swizzels, said the new SKU has “generated a real buzz and proven to have great talkability.”
Swizzels has also launched a new big night in competition, offering retailers the chance to win £100 of stock this spring.
Ten retailers will walk away with a prize. Retailers can enter by purchasing any three of selected British Puds, Choos and Loadsa sharing bags, and texting ‘swizzels’ to 60777. Entries close on 31 March.