Spar puts fitness first

SPAR has joined forces with Instagram influencer The Fitness Chef in a bid to promote healthy eating and drive footfall in stores.

Running throughout January, the partnership will see nutrition coach and personal trainer Graeme Tomlinson share nutritional advice and create recipes using SPAR Brand products for customers.

Madeleine Blowing, brand and digital executive at SPAR UK, said “Our collaboration with Graeme Tomlinson, The Fitness Chef, and his introduction to our customers will enable them to be guided and educated on a balanced lifestyle. We will not only be utilising his breadth of knowledge and expertise to drive sustainable goals, but we have also created a series of recipe videos showing some of The Fitness Chefs favourite meals, all featuring SPAR Brand products.”