Embassy range change

New Gold Superking variantIMPERIAL Tobacco has extended its Embassy Signature range with the roll out of a new Gold Superkings variant.

Embassy Signature Gold Superkings has been introduced as a straight swap for Embassy No.1 Red Superkings, a move which Imperial said will help to differentiate the new Embassy Signature range from its existing premium Embassy offer.

Chris Street, market manager UK at Imperial Tobacco said: “Demand for value is shaping shopper behaviour as consumers continue to seek out greater value from the products they buy. This is a trend we expect to continue and even accelerate as a result of the pandemic.”