MONDELEZ International is removing all plastic trays from its adult selection boxes in the UK and Ireland this Christmas.
The Cadbury Dairy Milk, BelVita, Maynard’s Bassetts and Oreo brand owner, said this is the equivalent of 33 tonnes of plastic and forms part of the company’s strategy to reach its global target to eliminate 65,000 tonnes of packaging by the end of 2020.
Mondelez has also reduced packaging on its Cadbury large share bags by 15%.
UK managing director Louise Stigant explained: “Reducing the amount of packaging we put into the world, and making it easier for consumers to recycle our products, is vitally important to us.
“The steps we are taking on our adult selection boxes, which follow the recent packaging reduction on our Cadbury large share bags, is an example of the varied approaches we are taking to tackle the shared problem of packaging waste.”
