KEPAK has launched a new national marketing campaign for its Rustlers brand.
The ‘Better Than You Think’ campaign aims to highlight the brand’s quality credentials and will focus on the products 100% British & Irish Beef ingredient claim.
Support for Rustlers will come in the shape of in-store activation, text-to-win competitions and free product and shopper voucher giveaways, as well as outdoor and radio advertising and social media activity.
The campaign has launched to coincide with a packaging refresh of the Rustlers brand which includes a new colour scheme which Kepak reckons will broaden the appeak of the brand and make for easier navigation on shelf.
Retailers can also receive support through the campaign in the shape of incentive deals on the Shopt app, free POS kits – which can be requested from Kepak’s website – and merchandising advice.
