Biscuits for Christmas

PLADIS has unveiled its Christmas 2020 range.

The Pladis festive range includes McVitie’s Seasonal Milk Chocolate Digestives, in Christmas Pudding and Gingerbread flavours; McVitie’s Jaffa Cakes Orange & Cranberry; McVitie’s Jaffa Cakes Christmas Present, comprising 20 seasonal and 20 original Jaffa Cakes; McVitie’s Heritage Tin; McVitie’s White Chocolate Digestive Nibbles; McVitie’s Family Circle; Christmas biscuit assortment McVitie’s Victoria; McVitie’s Moments Signature Chocolate Biscuit Selection; and McVitie’s Jaffa Cakes Christmas Pole and Tin.

Jonathan Bull, head of McVitie’s seasonal brands said this year’s festive range will offer retailers “the chance to take an even bigger bite out of the £161 million seasonal sales opportunity.”