Sweet treats on the telly

Mr Swizzels
New mascot: Mr Swizzels made his TV debut last month.

SWIZZELS is back on the small screen with a new national TV campaign to support the launch of its Great British Puds pack.

The ad debuted last month during Channel 4 prime time show Celebrity First dates, and is now running across a range of channels including ITV, Channel 4 and Sky One, with further support in the shape of PR, social media and digital activity.

As part of the new campaign, Swizzels has introduced a new mascot, Mr Swizzels, a fictional confectioner responsible for the brand’s new product development.