DIET Coke is the subject of a new campaign encouraging consumers to give themselves a break – and enjoy a refreshing soft drink.
The ‘Give Yourself a Diet Coke Break’ campaign has been running across TV, radio and social media channels as well as on outdoor advertising sites.
Further on-pack activity has also been scheduled for later this year.
The campaign follows the launch of lower RRPs across Diet Coke’s PMP range.
