A bit of Mexican heat

Mini Cheddars lime and chilli

PLADIS has put some Mexican flavour into a pack with the launch of a new Mini Cheddars range.

The snack brand has been spiced up with the launch of three new variants: Lime & Chilli, Nacho Cheese & Jalapeno, and Chipotle Chicken Wings.

All three flavours are available in a six-pack multipack at an RRP of £1.89.

Christopher Owen, marketing controller at Pladis said: “We know that chilli is an important flavour within the crisps and snacks category, so with this new, spicy take on Jacob’s Mini Cheddars, retailers have the opportunity to drive incremental sales by introducing the brand to new shoppers and re-engaging shoppers who may not have bought into the brand for quite some time.”