Value at the heart of new pack roll out

Accessories bundled in as JTI rolls out three-in-one packs for Kensitas Club and Holborn


JTI has expanded its roll-your-own portfolio with the launch of new Kensitas Club  and Holborn Yellow variants.

Both brands have been bolstered with the roll out of new three-in-one packs.

For Kensitas Club the new pack format comprises a 30g tobacco pouch with 77 filter tips and 100 papers.

JTI has priced the new pack at £11.70 RRP, the same price as the two-in-one version, although the firm noted that retailers are free to sell JTI products at whatever price they choose.

Holborn Yellow is available in the same format and is also priced at £11.70 RRP.

Ross Hennessy, sales vice president at JTI UK said: “We’re very excited to be launching our first three-in-one rilling tobacco pouches to existing adult smokers in the UK.

“At a time when value-for-money products are so popular, our new variants allow smokers to enjoy the same great quality tobacco at the same affordable price, but now all in one place.

“With over 6.5 million kilograms of rolling tobacco sold in the UK each year, it is imperative retailers stock products that will allow them to capitalise on this growing category, like Kensitas Club 3-in-1.”

JTI added that the launch comes at a time of strong growth for roll your own.

In Scotland, the category is growing 17.5% year on year according to JTI.

Scottish cigarette brand Kensitas Club was relaunched in 2018.