GLOBAL Brands has grown its RTD range with the launch of Pink Hooch.
The new 4% ABV variant puts a raspberry lemonade twist on the original Hooch RTD. Pink Hooch is available in 275ml bottles, a 440ml can and 70cl bottles, both price marked and non-priced.
Global Brands will support the launch with a marketing campaign comprising digital advertising and social media activity.
Christian Sarginson, brand controller at Hooch, said: “Through the launch of an alcoholic raspberry lemonade with attitude such as Pink Hooch, we are tapping into the consumer lust for pink drinks while injecting into the market a bold, flavour packed and degendered take on the trend.”