Crunch it like it’s hot

Doritos Flaming Hot Cheese Packet

FANS of Doritos Tangy Cheese can now enjoy the tortilla chip with some added heat.

Brand owner PepsiCo has launched a new variant: Doritos Flamin’ Hot Tangy Cheese.

The spicy addition to the Doritos range, which has already launched in the US, is available now in 180g, 150g and 70g price-marked packs.

Pippa Pennington, Doritos marketing manager said: “Shoppers are constantly looking for snacks that excite them and break away from what they would deem ‘the norm’. Doritos Flamin’ Hot Tangy Cheese flavour does just that.”

A marketing campaign to support Doritos Tangy Cheese will kick off in March. The campaign will include television, online and in-store activity.