TANGERINE has launched two new products with a retro twist.
The confectionery firm has released a new Barratt Strawberry Sherbert Fountain – a variation on the classic liquorice flavour – featuring a strawberry flavoured dipping stick.
Tangerine has also launched Barratt Wham Softies – a soft, sour twist on the retro chew bar.
Russell Tanner, marketing and category director at Tangerine Confectionery said: “Both new launches perfectly tap into the well-documented ‘kidulting’ trend – where adults enjoy embracing their inner-child with the sweets they remember from their youth and then creating new memories with their children.
“Our modern variations of classics offer something new for loyal consumers who have loved the brands for years, while also engaging new confectionery fans.
“And with strawberry currently the number one selling sweets flavour and the soaring popularity of sour confectionery – we’re confident that both product launches will become best sellers within the Barratt family.”
