GORDON’S Premium Pink Distilled Gin is now available in a handy 35cl format.
The dinky new bottle joins the 1L and 70cl formats in the Premium Pink range.
Katie Thomas, innovation manager at Diageo GB said: “The popularity of flavoured gins shows no sign of slowing and, since its launch, Gordon’s Premium Pink Distilled Gin has played a leading role in this growth, adding £105m to the total gin category in the last year alone.
“With the addition of a smaller size bottle catering for a wider range of occasions, we’re confident that our new 35cl bottle will enable retailers to tap into a broader number of opportunities.”
