YOU’VE got to be bright if you want to turn heads in the off trade. That’s the view of Quintessential Brands, which has given its Greenall’s RTD range a colourful packaging revamp in time for the summer.
Greenall’s Blueberry Gin & Tonic RTD is now found in a bright blue can, while Greenall’s Wild Berry Gin & Tonic comes in a bright pink pack.
Rob Curteis, global marketing director for gins at Quintessential Brands UK, commented: “The new bold packaging offers a colourful nod to the two flavours, with pearlescent bright pink and bright blue cans ensuring stunning stand out on shelf and strong appeal amongst the target millennial audience.
“Both flavours are also available in 4-pack formats, which are ideal for at-home treat moments.”
