Volvic is spending £1.7m on the latest instalment of its Well That’s Refreshing campaign, concentrating on the Touch of Fruit sugar free range.
Brand manager, Maria-Tzina Leria, said: “Summer is a key period for soft drinks and bottled waters sales – and this disruptive campaign, which spans outdoor, digital, and shopper activation, aims to drive footfall to store by putting Touch of Fruit sugar free front of mind in close proximity to key stores.
“We are seeing the trend towards sugar free reflected in the huge growth of the Volvic Touch of Fruit sugar free range, which is growing at 26% value growth with huge headroom to grow further.”
