HOPING to appeal to those shopping for summer drinks, premium vodka brand Ciroc has launched a new Summer Watermelon flavoured spirit.
Made using French grapes, the five-time distilled Summer Watermelon Vodka has been infused with real watermelon to create a delicately refreshing taste.
The 35.5% ABV Ciroc Summer Watermelon is available now across all major wholesalers, with an RRP of £39 for a 70cl bottle.
Rich Larkin, head of brand owner Diageo Reserve GB, said: “We’re delighted to be launching the latest addition to the Ciroc range in the UK.
“White spirits continue to lead the way when it comes to seasonal drinks and we are constantly innovating and researching to bring the freshest new flavours to the on and off-trade.
“Ciroc Summer Watermelon has been carefully crafted to ensure it retains the luxury credentials the brand is known for, whilst delivering an on-trend flavour which can be enjoyed in cocktails.”
Larkin added that the frosted red and white bottle had been specifically designed to enhance shelf-stand out for the new flavour.