HARDYS has just launched its first ever alcohol-free chardonnay in response to what Accolade Wines sees as growing demand for low or no alcohol alternatives.
David White, marketing director at parent firm Accolade Wines said: “Hardys has listened to the market and created a product that delivers on taste and quality.
“It offers important wine cues, such as grape style and flavour notes, and strong consumer confidence in the Hardys brand will help to drive purchase on occasions when consumers might be seeking an alternative to alcohol.”
