Japanese flavour in a bottle

Kokkoman Ponzu Lemon and Teriyaki marinade
Kikkoman thinks the UK is ready.

GLOBAL soy sauce brand Kikkoman has stepped up its NPD game, introducing more Japanese flavour to the UK market.

Available in a 250ml bottle, Kikkoman’s new Ponzu Citrus Soy Sauce has been described as balancing salty, sweet, tangy and sour flavours.

Ponzu sauce is traditionally used as a sauce for meat and fish dishes, as well as dressing for salads, and Kikkoman feels the UK market is now ready to embrace the Japanese staple.

Bing-yu Lee, general manager at Kikkoman UK said: “Despite lack of familiarity, our research showed strong consumer interest in Kikkoman Ponzu, and with a desire to explore usage options.

Kikkoman has also expanded its portfolio of teriyaki sauces by rolling out a family of new products.”

Flavours in the range are: Kikkoman Teriyaki Sauce with Roasted Garlic; Kikkoman Teriyaki Sauce with Toasted Sesame; Kikkoman Teriyaki BBQ-Sauce with Honey; and Kikkoman Gluten Free Teriyaki Sauce Marinade.