Fruity NPD for 2019

Nature's Finest Peach in Juice 220g pots

FRUITY snack brand Nature’s Finest is looking to capitalise on demand for healthier options this year by expanding its range.

Georgina Edmonds, marketing manager at Nature’s Finest, said the brand has an “array of NPD in the pipeline for 2019”.

“Healthy eating has become embedded in the UK’s eating habits, with consumers constantly on the look out for ways to implement healthy eating into their lifestyle,” she said.

“In particular, healthy snacking has seen incredible growth, with parents actively seeking out healthier alternatives to confectionery and crisps to put in children’s lunchboxes.”