Forecourt food to go takes a leap forward at Prestwick Londis site
PIZZA fans in Prestwick can rejoice: David Bryson & Son’s has added a Stone Willy’s Kitchen franchise to its BP Bryson’s Londis forecourt shop in the Ayrshire town.
The introduction of Stone Willy’s to the Prestwick site formed part of a major overhaul of the forecourt’s food to go operation.
Commenting on the new installation, Will Robinson, marketing director for Stone Willy’s Kitchen, had praise for Scotland’s c-store retailers and their approach to food to go.
“Food to go within a forecourt is more advanced in Scotland than England with customers already used to getting hot food alongside their fuel.
“We can have a pizza freshly cooked in just two minutes or fries in just 90 seconds, but we’ve also set up our hot grab-and-go to be filled with different products for all day parts, which is key for the customer who is normally in a hurry to get away from the pump.
“We’ve also seen that what works in a forecourt with a transient customer base is different to that of a forecourt with a residential customer base.
“The former is focused on a great product with no waiting, whilst the latter is interested in a greater menu variety – which our extensive pizza menu can cater for.”
First launched in the USA, Stone Willy opened its debut Scottish retail franchise at Carronvale Service Station in Larbert as part of a major refurbishment of that site.
Since then, the food to go brand has been on the expansion trail, having installed Stone Willy’s Kitchen at 15 forecourt sites over a period of 10 months last year.
Stone Willy’s Kitchen space requirements typically start from 150 square feet, and the franchise firm reckons it has a solution that is ideal for convenience stores and forecourts.
Hot food in the Stone Willy’s Kitchen range comprises a variety of pizzas, wraps, burgers and breakfast options.
