Maximum fruit flavour from Pepsi

FRUIT flavour has found its way into a Pepsi bottle with the launch of a new raspberry variant, rolling out this month.

UK distributor Britvic has announced that the launch of Pepsi Max Raspberry will be accompanied by a marketing campaign, which includes out of home and TV advertising as well as in-store activity.

Trystan Farnworth, commercial director for convenience and impulse at Britvic said: “The latest addition of raspberry to the Pepsi Max range is incredibly exciting for the brand.

“Our ginger and cherry variants have already proved incredibly popular since their launch, with Pepsi Max Cherry being the number one flavoured cola.

“Pepsi Max delivers on all three category drivers: taste; health and relevance, and the launch of the new flavour will also deliver against these, helping retailers to continue to drive growth within the category.

“Pepsi Max Raspberry is available across a variety of pack formats within the channel, from the two litre bottle, ideal for sharing, to the smaller 500ml price-marked pack and 330ml cans.”