CHRISTMAS is creeping closer and many consumers will be starting to think about stocking up on special festive products.
Caramel brand Werther’s Original has launched a novelty Christmas pack with a traditional feel, the new Werther’s Original Christmas Caramel Shop Box.
Shaped like an old-fashioned caramel shop, the box contains Werther’s favourites including Butter Candies, Creamy Filling, Éclairs and the new Soft Caramel.
The box is themed around the caramel shop advert that Werther’s has been running for the last seven years, which will be on air again in November.
A spokeswoman for Werther’s said: “Retailers can capitalise on what will be quick brand recognition and association in store from shoppers, as well as the emotional pull the advert will harness.
“The Werther’s Original Christmas Caramel Shop Box is the perfect opportunity to leverage the brand strength during the festive period.”
The 250g pack has an RRP of £2.99.
