CONSUMERS will be able to watch a film for free with every bottle of Hooch they purchase, thanks to a new ‘Just Av An Ooch’ campaign.
Expected to reach 10m consumers, the promotion will encourage drinkers to enjoy a Big Night In courtesy of Hooch by scratching a code on the back of their bottle.
This will translate to points on a streaming website, where consumers will have access to hundreds of thousands of films.
Parent firm Global Brands Ltd said that, thanks to Hooch’s diverse customer base, it was difficult to find common interests. This promotion would therefore enable the firm to reward all Hooch’s key drinker types, while also recruiting new consumers.
