THE arrival of the sugar tax has caused some retailers to reassess their meal deal offer with the price of a number of full sugar soft drinks rising under the new regime.
It’s not all bad news however, as this creates an opportunity to grow milk drinks sales, Richard Duplock, marketing manager at Yazoo has suggested, as products with 75% milk content are not subject to the levy.
“Soft drink are a staple when it comes to food to go, especially in the summer, but in the wake of the sugar tax retailers need to think outside the box when it comes to generating sales in the category,” said Duplock.
“Since milk drinks with 75% milk content or more are exempt from the levy, flavoured milk offers a great opportunity to do this.
“A category worth £290m and growing 4.1% year on year, it’s one retailers can’t afford to overlook.”
Duplock reckons retailers would do well to site 400ml on-the-go packs of flavoured milk at the front of the store with food to go.
“Yazoo 400ml bottles are perfect for consumers to grab on the go, they are available in the most popular flavours,” he said.
