DAIRY Crest has relaunched its Cathedral City with Crackers & Pickle under the new name of Lunch Pack.
The pack has the same contents but comes in a smaller format which Dairy Crest said makes it hand-bag friendly while taking up less shelf space.
Brand manager Anca Lazar said: “With 45% of adults snacking on cheese at least once a week, over half of these occasions being at lunchtime, there is a clear imperative for retailers to range inspiring adult cheese snacks that cater to the growing lunchtime food to go trade.
“The Lunch Pack’s new packaging improves on design, environmental impact and merchandising efficiency. We are confident it will tick the boxes for shoppers and retailers.”
