SYMBOL group Costcutter has launched a new upgrade for its ActivOC ordering platform.
The latest upgrade to the system is expected to improve ordering for retailers by reducing delivery times and offering a more streamlined service with a more consistent user experience in line with the symbol’s ActivHUB and ContentHUB systems.
David Morris, group director of IT at Costcutter Supermarkets Group (CSG) commented: “The redesigned ActivOC system is the latest in a wave of upcoming tech developments.
“Since first launching four years ago we have collected some valuable insights from our retailers which have allowed us to fully upgrade the system.
“Retailers will now see better consistency across the CSG brand as well as online touchpoints.”
Morris added that the new system makes retailers’ lives easier, providing an improved product catalogue, the ability to review current and previous orders and bookmark features they use more frequently.
“It can also help reclaim product sales as the system alerts retailers to alternative options if products are out of stock,” he said.
Costcutter is reporting that in the first few weeks following the launch of ActivOC more than half of its retailers had signed up for the system.
Morris concluded: “We hope to increase this in the coming months by providing further training for our retailers.
“To further deliver growth within CSG tech, the portal will soon be available via a mobile app, which will assist the many retailers who work on the go, and don’t always have regular access to a desktop or laptop.”
