Secret of the scents

FABRIC conditioner Lenor has extended its portfolio with the launch of its new Parfum des Secrets collection.

The range includes four new scents; Mystery, Dazzle, Blush and Kiss. The fragrances have been co-created with top perfume houses and come with an RRP of £8 for a 1L bottle.

The launch is being supported by a media campaign, including a new 60 second TV advertisement featuring a ‘Red Riding Hood’ tale.