Pizza prize on pack

Golden Wonder promotional pack

CRISP brand Golden Wonder has teamed up with Pizza Hut for its latest on-pack promotion.

During the campaign, everyone who buys a promotional pack is guaranteed a prize. 

These will range from free pizzas, free desserts or free side orders to money-off vouchers for restaurant meals. 

Marketing director Matt Smith said:  “Scotland was the birthplace of Golden Wonder over 70 years ago and we want to reward all of our loyal stockists and consumers here.

“With the category evolving, we are taking a proactive approach to staying top of mind with consumers and our fully-flavoured brand promise has been key to our success.

“This  promotion gives retailers even more reasons to stock up on Golden Wonder.”

The campaign is being supported by a marketing campaign including TV advertising in Scotland until June. 

There will also be digital and social media activity in partnership with Pizza Hut. 

Smith added: “There is also specific trade support for the convenience sector including promotions and free POS”