SPAR is using a new bread recipe in its own brand sandwich range and has redesigned the packaging.
The new design features a larger window and icons showing provenance with different designs for limited edition sandwiches, and deep fill variants.
Spar is also reformulating eight of the sandwich lines with softer bread and improved provenance of products such as free range eggs.
Brand manager Olivia Basten said: “Spar retailers have a big opportunity to grow footfall and spend – especially with younger shoppers.”
