THE Cake Crew, known for producing and supplying own-label cupcakes to major multiple retailers and discounters in the UK, has announced the launch of its own ‘Beautifully Crafted’ range.
Business development director Bill Smith-Coats said: “Beautifully Crafted will appeal to shoppers in many channels including retail, convenience, forecourts, food service, coffee shops and the travel sector with options to suit each sector.”