BURTON’S Biscuit Company is thinning things out in its Fish ‘n’ Chips portfolio with the launch of Crisp ‘n’ Fin, a thinner, crispier variant of its Fish ‘n’ Chips brand.
Available in two flavours, Salt & Vinegar and Sour Cream & Chive, in case sizes of eight, the new SKUs feature fish and chips shapes with a thinner and crispier texture.
The launch coincides with a packaging refresh for the Fish ‘n’ Chips brand, with a new logo set to be rolled out across the core range from November.
Many Bobrowski of Burton Biscuit Company said: “With the introduction of Crisp ‘n’ Fin we’re tapping into the rising consumer demand for sharing, the leading format in the category.”
