SCENTED candles make for popular gifts all year round and home fragrance supplier Airpure reckons festive fragrances can be big hits for retailers.
Pointing to their new advent calendar, managing director Rob Keeling said: “There has been a huge rise in popularity of non-chocolate advent calendars.
“And that’s not all – every year consumers expect unique Christmas smells to fill their homes, meaning current product lines must be updated to include these new festive scents. Mulled Wine and Home Baking are always firm favourites.”
