Brewery marks 170th birthday

CARLSBERG has been celebrating 170 years of brewing with a one-week long birthday bash, taking to the streets of Copenhagen.

The Danish brewer kicked of its 170 hour celebrations on 22 August, with events  including what it dubbed ‘probably the best street party in the world’.

To help retailers across the globe get into the swing of things, Carlsberg has produced anniversary cans, bottles and POS.