Energetic sampling campaign

LUCOZADE Energy is enjoying a multi-million pound sampling campaign which aims to reach four million shoppers over the summer.

In partnership with food ordering service Deliveroo, Lucozade Energy will be dispatching Orange and Original samples with Deliveroo orders, as well as engaging in sampling activity at high-footfall locations including train stations and shopping centres.

Jon Evans of Lucozade Ribena Suntory said: “This summer’s campaign is an incredibly bold and ambitious move for the brand – in fact, it’s our biggest-ever sampling campaign.”