MINI Eggs have been given a summer twist as Cadbury takes its Easter brand on a summer holiday.
The new packs feature only yellow Cadbury Mini Eggs and include a consumer competition with 5,000 instant win prizes up for grabs via in-pack vouchers, including four holidays worth up to £6,000.
Laura Halton, brand executive at Cadbury, said: “As chocolate candy shell sales peak in the summer months and we see consumers looking for alternative treats, we believe Cadbury Mini Eggs on Holiday provides a great opportunity to drive the category.”
