30% less variants ready for the shelves
ROWNTREE’S Fruit Pastilles and Rowntree’s Randoms are now available in a lower sugar format. Brand owner Nestle will roll out the 30% less sugar versions of the two products this summer following an exclusive period in Tesco.
The new reduced sugar variants are said to have undergone extensive taste testing, with over 9,000 consumers having already sampled the new products.
Fiona Kendrick, chairman and CEO of Nestle UK and Ireland said: “Our announcement last month was all about improving our existing products while this launch is all about choice. These new products will sit alongside our existing range and offer a real alternative for consumers.
“We are delighted that our innovation gives consumers the option of a significantly reduced sugar version of both Fruit Pastilles and Randoms and, as consumers make the switch to the less sugar version, it can help deliver a reduction in the amount of sugar consumed overall.
“Confectionery can play as much of a part in the efforts to reduce sugar and tackle obesity in the UK as any other category and, as we’re demonstrating, we’ll take every opportunity to innovate and reformulate to improve our products.
“We have worked incredibly hard to create these brand new versions of our favourite sweets. There have been as many as 76 different versions of the recipe over two years of research and development to ensure that what we have ended up with is just as good as the full sugar products.”
