Yorkshire recruits famous faces

A host of celebrities have been hired to star in Yorkshire Tea’s latest TV adverts, as part of a new £7m campaign.

Michael Parkinson and the Kaiser Chiefs are among the celebs appear in a variety of comic scenarios about doing things “proper”.

Kevin Sinfield, head of brand marketing, said: “We’re extremely proud of the new adverts; they’re fun, engaging and entertaining, and with well-known celebrities at the forefront, they will drive our mission to make our belief in properness culturally famous.”