RECENT world events may have many reaching for a bottle, but Dan Harwood, head of wine education for Eisberg, reckons alcohol-free products could be the stars of 2017.
“Sales of alcohol-free wine are booming in the UK and we believe that this trend will continue as shoppers move towards a more moderate way of drinking,” he said. “The category has seen an increase of 39% value and brand leader Eisberg is leading the way with a sales increase of 40%.
“We have seen rapid growth as both men and women choose to re-evaluate the amount they drink, with people looking to switch to an alcohol free wine like Eisberg to feel included in the social occasion – whether that’s a glass of wine after the kids are in bed, as a means to cut down as part of active lifestyle or as the designated driver for a night out.
“We will also be expanding on this year’s success of the Tour of Britain yellow jersey sponsorship to reach a wider audience of consumers who are likely to be receptive to alcohol-free messaging.”
